RENewsletter | October 25, 2009


The Free environmental newsletter from

“Our Environment is changing: Keep up with the Change.”

[10/18/09– 10/25/09]


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Opening Salvo | NewsLinks | Daily Updates | Events | Environmental Site of the Month | Take Action |


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*** The October 2009  Environmental Site of the Month Award goes to | Go to Award.



Opening Salvo:  Rochester’s Coverage”


Judging from the media response around the world, the event has been a hit: October 24 Press Release | “ To Stage Largest Day of Environmental Action in History | 5,242 Simultaneous Events on Climate in 181 Countries.”


“Citizens, scientists and world leaders in 181 countries will take to nearby streets, mountains, parks, and reefs today to demand strong action on climate change, in what will be the most widespread day of political action in the planet’s history. 5,242 rallies and creative demonstrations will take place, all of them centered on the number 350, to draw attention to 350 parts per million (ppm), which an overwhelming number of scientists now insist is the safe upper limit for carbon dioxide in the atmosphere.”


However, judging from our local media response to the several events, not much happened: a Rousing Dud. (Disclaimer: Because I did not rush out and buy up all the paper versions of our local media, or frantically tune into all the TV and radio stations either, ((because they are insufferably myopic and merely pander to their corporate sponsors)), I am basing this observation on what our local media has posted on the Internet today—October 25, 2009.)


Maybe I posted this article too soon and the media just hasn’t gotten up to snuff yet on how this world-wide event played out in Rochester.  Maybe, they’re all scurrying around in their backrooms, honing coverage so it will be a real sizzler when it comes out.  Maybe.


But, I’m not on any of the local media’s editorial staff. So, what do I know? Maybe, getting world-wide attention focused on the planet warming up just is too far out of the comfort and profit zones of our local media. That must be the case because there are lots of sports, criminal activity, political carping, and lots of sports coverage on our local media.  Really, a lot of sports.  Sports are in, imminent environmental collapse is out.


Only as an observer (another disclaimer: I was a participant) did I see over sixty bicyclists ride from downtown Rochester to the RIT campus.  Then, I witnessed for myself a great rally with the RIT president and his college in full support of the sea change needed on the matter of Climate Change and a full day’s programming to show that our community gets it on 350ppm.  I witnessed lots of people taking photos and videos and uploading them to  To be fair, our local media wasn’t completely hopeless.  I see one media with one article on one event for our area:  RIT Marks International Day of Climate Action “It may not always be the right weather for a bike ride around here, but as they say wait 5 minutes and it'll change. The rain Saturday morning didn't stop a group of environmentally conscious riders from hitting the trail. The purpose: to mark the International Day of Climate Action.” (October 25, 09)


Yet, all in all it’s very troubling.  One of’s purposes (the other was to get our politicians’ attention focused on the upcoming United Nations Climate Change Conference Copenhagen 2009) was to make enough noise to make everyone take notice of the danger point we have passed for a sustainable environment.  That is, to both circumvent the dysfunctional media and get in the face of a corporate-manipulated press that is disinclined to speak about the fact that the planet’s atmosphere is warming up due to humanity’s activities.  


Our planet is warming up due to our way of life.  This is as clear as those annoying pop-ups on every mainstream media’s web page, as clear as the ubiquitous sports scores that flash across those flat screen TV’s, and as eye-catching as the endless violence that inundates local media stories: Those charged with informing us with the information we need to live sustainable are not doing their job. 


If you did attend one of the area’s events, and you still welcome a challenge, why not contact your local media and ask them why they didn’t cover Rochester’s participation in this world-wide event?  (Click on my email for feedback)




NewsLinksEnvironmental NewsLinks – [Highlights of major environmental stories concerning our area from the past week]





UpdatesDaily Updates – [Connecting the dots on Rochester’s environment. Find out what’s going on environmentally in our area—and why you should care? Clicking on -DISCUSSION – will take you to my blog “Environmental Thoughts, NY, where you can add your comments.]




EventsRochester Environmental Events Calendar – [The most complete listing of all environmental events around the Rochester, New York area.]  If you don’t see your event, or know of a local environmental event, please send me the info: with (EV event) in the subject line.





ActionTake Action - Often, I receive request to pass on alerts, petitions, Public Comments on local developments, and environmental items needing action by the Rochester Community and around the world. I’ll keep Actions posted until their due date. 





AwardEnvironmental Site of the Month Award – [On the last Sunday of each month, we present an environmental award for the Rochester-area environmental web site or blog that best promotes the need to protect and offers solutions for our area's environmental issues.]


The October 2009 Environmental Site of the Month award must go to Bill McKibben’s online and offline efforts to rally the world about the specific dangers of Climate Change.  Much went on locally to participate in this world-wide rally, though little mention of this fantastic effort in our local press.  Go to and find out what we did and who joined in our area. “TODAY, the 24 October, people in 181 countries came together for the most widespread day of environmental action in the planet's history. At over 5200 events around the world, people gathered to call for strong action and bold leadership on the climate crisis.”